Bing Ads Conversion Guide

Use Bing Ads to implement paid search and display ad campaigns to boost your ticket sales and track performance by integrating the conversion code with your Impact Tickets event listings.
To set-up your Bing Ads integration with Impact Tickets, please follow the instructions below:
Step 1: Create a new Bing Ads account if you do not already have one:  
Step 2: Create a new Bing Ads conversion pixel to track which ads, keywords and campaigns are contributing to your ticket sales:
  • Login to Bing Ads > Conversion Tracking (located on left sidebar)
  • Select View UET tags page > Create UET tag
  • Fill in name and description fields
  • Click “Save”

Step 3: Retrieve your UET Tag tracking ID:
  • Copy only your conversion ID from the text box
    • Example: “4055667"

Step 4: Once you have your Conversion ID, you will need to put it on your Impact Tickets event listing:
  • Login to ShowClix Admin > Marketing > Marketing Accounts > Bing Conversion
  • Enter Conversion ID > Save


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