Facebook Pixel

Use Facebook Ad Tracking to measure the success of your Facebook advertising campaigns by integrating your tracking code with your Impact Tickets event listings.
 
To set-up your Facebook tracking integration with Impact Tickets, please follow the instructions below:
 
 
Step 1: Create a new Facebook Business account if you do not already have one:  
Step 2: If you have not yet created your Facebook Pixel code please follow Create Pixel ID first, or if you have, please follow the Find Pixel ID section:
 
            Create Pixel ID:
  • Login to Facebook Business Account > Choose your ad account > Choose “All Tools” from the drop down
  • Select “Pixels”
  • Click “Create a Pixel”
    • Note: You can only create one Facebook pixel per ad account
  • Name your Pixel and make sure you check the box to agree to the terms
  • “Save”
 
Find Pixel ID:
  • Login to Facebook Business Account > Choose your ad account >
  • All Tools > Pixels
  • Select “Actions”
  • Select “View Pixel Code”
 
Step 3: Retrieve your Facebook Pixel ID number:
  • Copy only your Pixel ID from the text box
    • Example: Copy “1454382950987706”


Step 4: Once you have your Pixel ID, you will need to place it on your Impact Tickets event listings:
  • Login to Impact Tickets Admin > Marketing > Marketing Accounts > Facebook Pixel
  • Enter the Facebook Pixel ID
  • “Save”

To track conversions, you have to tell Facebook what you consider to be a conversion. There are two ways to do so:
 
Option 1 will be for those who are running ads for a single event inside their Facebook ad account. 
 
Option 2 will be for those who are running ads to multiple events inside their Facebook ad account who want to keep track of event ticket sales separately.
 
Please note, Facebook only allows a maximum of 40 Custom Conversions per account.
 
Step 4 - Option 1: Create a general Custom Conversion for ticket sales in your Facebook Ad account:
  • Login to Facebook Business Account > Choose your ad account > All Tools > Custom Conversions
  • Select “Create Custom Conversion”
  • Rule should read “URL Contains” and fill in “receipt”
  • Choose a Category = “Purchase”

  • “Next”
  • Name – Enter “Impact Tickets Ticket Sales”
  • Do not select “Set a conversion value”
  • “Create”
 
Step 4 - Option 2: Create Custom Conversions in your Facebook ad account to track a specific event’s ticket sales separately. For example, if you have 5 events running from the same ad account, you will want to create 5 conversions:
  • Login to Facebook Business Account > Choose your ad account > Tools > Custom Conversions
  • Select “Create Custom Conversion”
  • Change Rule from “URL Contains” to “Event”
  • It will ask you to Select an Event, Choose – “Purchase”
  • Click on Choose a Parameter field and select “content_ids” > Contains > enter your “Impact Tickets Event ID”.
    • The ShowClix Event ID can be found in your Impact Tickets admin account by clicking the Events tab in the top Navigation.
  • Choose a Category = “Purchase”
  • “Next”
  • Name – Enter Your Specific “Event Name - Ticket Sales”
  • Do not select “Set a conversion value”
  • “Create”
Event ID:



Facebook Custom Conversion:

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